The Lomographic Society International Proudly Presents
The Diana F+ Camera
• The stunning Diana+ camera is now armed with a retro electronic flash

•Shoot color flash or long exposure flash shots with ease


•The included Diana Flash mounts on any standard hotshoe camera too!


•The original Diana+ features that you know and love are all here!

•Each camera includes the second edition hardcover Diana Vignettes book and a jazzy new package

•New Tokyo Diana Vignettes are available for your images – and we still need more stories!

Flash From the Past

Just a quick refresher…
Back in the 1960’s, a small firm in Hong Kong created a dirt-cheap 120 camera called the “Diana.” Crafted entirely of plastic, each camera cost about a dollar. As a mainstream product, the Diana was pretty much a failure – and was discontinued in the 1970’s. But as a cult artistic tool of avant-garde and lo-fi photographers – it was a rousing success! They loved its soft & dreamy images – the kind of shots that pierce the subject’s soul and present a deep and other-worldly story through super-saturated colors, unpredictable blurring, and random contrast.

As many of you know, this past Fall saw the release of our Diana+ camera – a loving reproduction of this groundbreaking piece of fantastic plastic camera design. We took all the best bits of the original and added a smattering of all-new functionality and features.

Friends and Lomographers, we are thrilled to announce the next sensation in Diana+ development – the Diana F+ flash camera! Based on the original Diana flash camera, this beauty features a retro-styled electronic flash which will take your Diana+ photography into the darkest of night shots, the most vivid of colorflash snaps, and the most surreal of daytime fill-flash pics. Pop in a battery, slip off the lens cap, and prepare to head out with an awesome new toolbox of Diana+ possibilities!

www.lomography.com/diana/diana-f-camera
shop.lomography.com/go/?where=shop&pro=dif

The Incredible Diana Flash
Working with the classic 1960’s design, we meticulously re-crafted the Diana Flash to look and feel like the original. Its face is cast in reflective silver, and it syncs with the Diana F+ via an old-school metal plug connection. In addition to the basic flash snapshots that we all love, the Diana Flash has three key capabilities:

Integrated Color Flash
Just like the Colorsplash camera and Colorsplash Flash, the Diana F+ includes a small packet of plastic color gel filters. Slip one into your flash and throw a burst of colored light at your subject – day or night!

Long Exposure Flash
By setting your Diana F+ to the long exposure “B” setting, you can let all of that streaming ambient light into your image – thereby superimposing a flashed or colorflashed subject against a glowing, riotous, and absolutely beautiful background.

Works with Standard Hotshoe Cameras Too!
The Diana Flash works via a two-pronged plug adapter – just like the original! It plugs directly into the Diana F+ camera body. However, two adapters are included so that both the Diana Flash and Diana F+ are hotshoe-compatible:

1. A Diana Plug to Hotshoe Adapter (included)
This allows you to use the Diana Flash on any standard hotshoe camera, like the Fisheye 2 or Lomo LC-A+

2. A Hotshoe to Diana Plug Adapter (included)
This allows you to use any standard hotshoe flash (like the Colorsplash Flash) on the Diana F+ camera.

PLEASE NOTE: THE DIANA FLASH WILL NOT SYNC DIRECTLY WITH THE DIANA+ CAMERA

All The PLus Features
Just like the original Lomography Diana+ camera, the Diana F+ offers the same lineup of tempting plastic fantastic analog specifications:

The Diana+ Plastic Lens
The Diana’s original all-plastic lens has been duplicated with utmost love and care to ensure the same dreamy, gorgeous, color-drenched, sometimes-blurry, and often-mindblowing results that Diana users have always treasured.

Two Shutter Speeds
Choose between “N” or “B” for daytime snapshots or unlimited nighttime long exposures.

Multiple and Partial Exposures
Like the Holga, you advance the Diana as much or as little as you like after each shot – making multiple exposures, half-exposed frames, and stretched out crazy-long shots a snap.

NEW Two Image Sizes
For your pleasure, you can choose between the 12 full-frame shots (5.2x5.2cm), or 16 smaller square images – in the classic Diana format (4.2x4.2cm)!

NEW Pinhole Function
Remove the lens, set the aperture to a super-small pinhole and shoot a super-wide-angle, severely old-school image through a tiny hole.

NEW Endless Panorama
A brand new setting that allows you to shoot a long, concurrent, and unlimited panoramic image, with almost no space between each individual frame.

NEW Tripod Thread & Shutter Lock
For effortless long & super-long exposures

2 Year International Warranty
That’s right – we’ve got your back against manufacturer defects for two full years.

New Hardcover Diana Book Inside
>Each Diana F+ is lovingly packaged together with “More True Tales & Short Stories” – the second hardcover Diana+ edition! Inside you’ll find five all-new Diana Vignette stories, a dazzling selection of sample images, interviews with crucial Diana experts, a tasty cross-section of our Detrich Collection of vintage Diana cameras, and a whole lot more!

The Diana F+ Package contains:
Diana F+ Camera
Diana F+ Flash
“More True Tales & Short Stories” Diana Vignettes hardcover book
Color Gel Filters
12 & 16-shot format frames
2 Diana Flash adapters (Diana Plug-to-hotshoe, hotshoe-to-Diana Plug)
Shutter lock, neckstrap, lens cap
Multilingual instructions

shop.lomography.com/go/?where=shop&pro=dif
New Tokyo Vignettes available now!

As you may already know, the Diana World Tour - a traveling exhibition of classic Diana cameras, Tokyo-based Vignette stories, and absolutely knockout Diana+ images - is heading to Tokyo!

Thanks to a few fine contributors, we have a total of six Diana Vignette stories available. read through them carefully. After you've digested them, formulate your plans, get outside, and start shooting your finest Diana+ pics to illustrate the Vignettes.

Ride With Us
www.lomography.com/diana/diana-vignettes/ride-with-us

New Year
www.lomography.com/diana/diana-vignettes/new-year

Hugo the Living Statue
www.lomography.com/diana/diana-vignettes/hugo-the-living-statue

Nano-Tokyo
www.lomography.com/diana/diana-vignettes/nano-tokyo-version-three

Barry Sodegren Hated Smog
www.lomography.com/diana/diana-vignettes/barry-sodegren-hated-smog

And remember, we’re still looking for more Tokyo stories! Here’s the deadlines:

1. Write Your Own Tokyo Diana Vignette
Deadline: Januaray 16th / 50 piggypoints awarded for each accepted Vignette

2. Submit Images to the Tokyo Vignettes
Deadline: Januaray 31st / Lomo LC-A+ awarded for the best image in each story

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