Today, we're thrilled to give you a first look at our extra-exciting new film, LomoChrome Purple 400!

We know what you are thinking. "Hasn't Aerochrome production stopped?"; well, as you can see, LomoChrome Purple is capable of producing stunning results just like color infrared films; but the great thing is that this is actually a regular color negative film which gives infrared results without the bother of having to use additional filters – This clever film produces these picture-perfect photos totally naturally.

Only limited stock is available for pre-order with a July 2013 delivery guaranteed*. This is the very first batch of this film; pre-order now and you'll get your hands on it before anyone else. The first batch of films will have a special note to prove you are one of the original LomoChrome photographers - Also, as this will be the very first batch produced, the results of this run could give you unique results compared to when it goes into mass-production! LomoChrome Purple is priced at great value compared to infrared films which are still available.

Pre-Order LomoChrome Purple 35mm   Pre-Order LomoChrome Purple 120

Please Note: Your card will be charged when you place your pre-order. By pre-ordering, you will help finance the first production of one of the most exciting Lomographic film launches in history!

The Community Favorite

We listened to all the feedback from the Lomography community that this is a type of film you would love and developed LomoChrome Purple based on this. The film is available in both 35mm and 120 formats and will enable you to take beautiful analogue shots with that infrared look we all love for years to come.

We have 4000 rolls of LomoChrome Purple 120 and 3500 rolls of LomoChrome Purple 35mm available for pre-order in the Lomography Online Shop. These rolls are currently only available in bundles so you can treat yourself to a bunch of films at a great price!

This first batch of films will be available for delivery in July 2013*. The reason the film will take a little while to be delivered is that your order will help finance this exciting first production and LomoChrome Purple takes a little bit longer to manufacture than your average emulsion.

The photos you see here are the very first samples we have; we can't wait to show you more in the coming weeks! Whilst you're waiting for the latest LomoChrome Purple shots, why not check out some awesome Aerochrome photos to inspire you.

Pre-Order LomoChrome Purple 35mm   Pre-Order LomoChrome Purple 120

Standard Color Negative ↓

LomoChrome Purple Film ↓