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Features fantastic Russian optics for sharp photos full of vibrant colors and bursting with unique Russian character |
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Compatible with all L39/M mount analogue cameras and digital mirrorless rangefinder cameras and tons of other cameras using adaptor mounts! |
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Now available for pre-order. Planned delivery in July 2014 |
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| ▶ Pre-order online now |
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Today, we are extremely proud to present the latest Lomography Art Lens, the New Russar+. |
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Designed by Lomography and manufactured in Russia by Zenit, the New Russar+ (L39/M mount) is a brand new super-wide-angle lens and an update on the groundbreaking 1958 Russar MR-2. |
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The New Russar+ celebrates this pioneering tradition of the original
Russar MR-2 and also incorporates significant design improvements.
Years of high quality optical engineering experience at Zenit and innovative design updates from Lomography have resulted in a lens
which is a wonderful hybrid of old and new.
The original Russar was made out of aluminum whereas the New Russar+ is handcrafted out of brass and chrome-plated; this makes the New Russar+ more rigid and durable. This glorious reinvented lens has a brilliant, compact design and is also multicoated to reduce flare and surface reflection. |
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The New Russar+ is the perfect wide angle lens for sharp shots bursting
with the unique quality that only a lens manufactured using the finest Russian optics can bring.
Pre-orders for this wonderful new Art lens are now available on a first come first serve basis; order soon to secure one of the very low serial numbers! The pre-order package includes the New Russar+ lens, front and rear lens cap and leather pouch to store the lens.
We currently estimate that pre-ordered lenses will be delivered in July.
So get in the queue today and don’t miss out on becoming the proud owner of a brand New Russar+.
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| ▶ Pre-order online now
▶ Visit the microsite |
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The New Russar+ uses an L39 mount system and includes an M mount adaptor; this means it can be used with Leica, FED and Voigtländer Bessa cameras, for example. |
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The lens is also compatible with many analogue camera or digital mirrorless rangefinder cameras using adaptor mounts which can be purchased separately; some examples of compatible cameras are: Sony A7, Sony NEX, Panasonic Lumix, Olympus PEN, Fuji X-Pro-1.
More About Compatability ▶
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The original 1958 Russar MR-2 was a truly groundbreaking super-wide-angle lens; it was the masterpiece of, and named after, Mikhail Mikhailovich Rusinov, once the Chief Optical Engineer at Zenit, who devised its fantastic optical scheme.
It was patented in 1946 and laid the foundations from which super-wide-angle lenses have since been designed!
More About The Russar’s Story ▶
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With its ultra-wide 20mm focal length, the New Russar+ allows you to capture the beauty of the world from stunning perspectives; it’s perfect for street shooting, landscapes and architectural photos, as well as those up-close-and-personal portrait shots. Take it to your favorite mountain escape, a bustling city street, an idyllic and isolated beach or with a gang of friends in a cramped car – wherever you journey to with the Russar+ by your side, it’s certain you’ll shoot photos that are sweeping, majestic and filled with a truly authentic and unique personality!
The Russian glass used in the Russar+ produces sharp images filled with warm, vibrant colors and contrasts. It’s that special and unique character of Russian optics which we first discovered when we started shooting with the LC-A over 20 years ago!
In addition, this special optical quality of the New Russar+ comes from its manual functionality. Shooting with the New Russar+ lens attached to your camera is an intimate and creative experience which encourages you to enjoy every moment; from turning the focusing wheel and manually setting your aperture, to the instant you click down on the camera shutter, the entire process of photography becomes more magical and special.
So what are you waiting for? Find out more about the New Russar+ on our dedicated microsite and pre-order yours today!
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| ▶ Pre-order online now
▶ Visit the microsite |
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Please Note: Piggy Points and additional discounts cannot be applied for New Russar+ pre-order purchases.
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