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  • Back in Black: The second Diana Mini clone comes in seductive black
  • Petite? Only on the outside! The Diana Mini is more than meets the eye
  • One switch – two formats: from half-frame to square with just one tip of the finger
  • Shoot forever: 72 shots on one roll of 35 mm film
  • Plastic fantastic: A plastic lens for dreamy optics
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A special night, a wild party, a romantic dinner, a sweaty rock concert – no clue what to wear? There is only one colour that will do the job perfectly – black! It’s elegant, it rocks and it will make you look good in every situation – just like the Diana Mini, which is now back in black. Tinted in beautiful black the second clone of the Diana Mini will shoot in style at every occasion. Take our petite multi-frame wonder everywhere you go and see the world either split up in half frame or go traditional with the square format. Equipped with a retro styled flash and twelve colour filters the Diana Mini Petite Noire will turn even the darkest night into a flashy experience. Own the night with the Diana Mini Petite Noire!
Weighing in at only 235g (about half a pound), the Diana Mini Petite Noire is adorably petite in comparison to her big sister. The “Mini” moniker only describes its size, not its unrivalled possibilities: this tiny 35mm camera is packed with features like multiple frame formats, multi and long time exposures, overlapping images, a dreamy plastic lens and cable release compatibility. All of these options serve as a vast source of inspiration. Apart from all these features, the Diana Mini creates these soft, blurry, dreamy-toned Diana images that are traditional with the other Diana family members. With each click of the shutter, a moment is captured in a unique and fairly unpredictable way—and a small narrative begins to reveal itself.
No matter if you think it’s hip to be square or you are more the rectangular type, the Diana Mini provides both formats. Change the frame mode on the Diana Mini with just a fingertip without changing camera or film. The 35 mm square format is neat, proper, clean, classy, and very rare! The rectangular format, called half-frame, seems to make a roll of 35 mm film last forever and surprises everyone when the first photos are in hand!
Half-frame photography was very popular in the 1960s; it all but vanished as other 35 mm cameras became smaller and handier. After resurrecting classic medium format photography, instant, and even more recently pinhole photography, it was a logical step that led us to half-frame photography. This resurrected rectangular format allows you to get even more out of 35mm film; a regular 36 exposure roll now can fit an incredible 72 photos by fitting 2 shots side-by-side onto one exposure. This way you will get to know what it means to shoot forever!
  • Film Type: 35 mm film
  • Lens: 24mm (30mm equivalent on 24x36, 35mm equivalent on 24x17)
  • Diagonal View Angles: 70°, 62°
  • Focusing: 0.6m ~ inf.
  • Frame Format: 24mm x 24mm & 24mm x 17mm (select on body)
  • Shutter Speed: 1/60, Bulb (N, B)
  • Aperture: f8, f11 (cloudy, sunny)
  • Flash Attachment: via Diana Flash Plug
  • View Finder: Built in
  • Film Counter Type: frame accumulate type
  • Multi-exposure: yes
  • Film stopping: yes
  • Cable Release: yes
  • Tripod Mount: yes
  • Dimension: 70mm x 101mm x 60mm
  • Retail price: EUR 100 /USD 115

www.lomography.com/about

We, the Lomographic Society International, are a globally active organization dedicated to experimental and creative analogue snapshot photography. Lomographic pictures are moment-catchers; characterized by vibrant colours, shadowy framing, surprise effects and spontaneity. Boasting over one million members across the world, we seek to document the incredible planet around us in a never-ending stream of images. The Lomo LC-A+ camera was the first member of the huge lomographic analogue camera family. It confidently takes a seat at the dinner table alongside our other innovative and quirky Lomographic products – the Spinner 360°, the Diana Mini, Diana F+, Lomo Lubitel 166+, Fisheye camera, the Colorsplash, the Supersampler, Horizon, Pop 9, Actionsampler, Holga as well as many other bags, lenses and accessories, books and stationery.

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