Are you heading to South by Southwest?
Sign up for Gowalla and you could win a free Lomographic prize to pick up at SXSW! Gowalla is a fun social networking phone application that allows you to share your exact location with your friends and pick up virtual treats at the same time. Lomography has teamed up with Gowalla to give you lots of chances to win real Lomographic goodies! Every time you use Gowalla to check-in to a location around Austin, Texas you might find a virtual Lomographic product there for you to collect. If you're lucky, one of these virtual treats could actually represent a real Diana F+, Oktomat or other great goodies.
So, how do you participate?
1) Head over to Gowalla and download the application for your GPS enabled phone (or you can find it in the iTunes Store, Android Market and the Palm Catalog, just search for “Gowalla”)
2) Sign up and start checking-in everywhere you go around Austin! The more you check-in, the better your chances of taking home some real Lomography loot!
How do I know if I've won a real Lomographic prize?
If your virtual Lomographic treat is in fact the real thing, Gowalla will inform you via email with instructions on how to redeem your prize!
Good luck!