Our top secret Lomography Workshop has always been home to great innovation. But this year, even by our standards, has been very exciting. Our mad analogue scientists have worked round the clock bringing you new cameras, new film, new accessories, new fashion, and new reasons to get excited about shooting film. The future is most certainly analogue. We should know. Our Workshop built a time machine and went forward and checked.

Lomographers love each and every camera equally, but some of our analogue beauties have only recently arrived to the family that we are still so excited about! These are the gifts that are guaranteed to put smiles on the faces of even the most Scrooge-like of loved ones this holiday.

Long time classics that are staples in any Lomographer's diet, now repackaged with love and care to bring you the same quality with a touch of glimmering newness added.

This year, everyone's favourite medium format camera, the Diana F+ welcomed some new members to her ever-expanding plastic family. They'll be cramming them in at Diana family dinner table this holiday season. Meet the new members or get the whole bunch!

2010 has been the year of the fish. This year we realeased a few new models to the fisheye pond, dive into lomography with new takes on one of our all-time favorites. Just want to modify your Diana to be a Fisheye? We have that too! Check out the Diana+ Fisheye Lens

We think everyone should have the chance to shoot film and that it shouldn't be expensive. Ensuring that the future remains firmly analogue we have rapidly expanded our film line-up this year, welcoming a great range of medium format films to the family, to stand alongside our other great formats.

Innovation and forward thinking is important to us. We want to use the past as inspiration for the future. Even as you read this, the Workshop is buzzing with new ideas and top secret products that will be surfacing in 2011. We're bursting to tell you about them. But that would take all the fun out of it! So for now, just stay glued to Lomography.